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On the democratisation and growing priority of well-being
Emlyn Brown is the VP of Global Wellbeing for ACCOR responsible for the integration of well-being throughout the customer journeys of Accor hospitality brands. Through the implementation of holistic spa and wellness standards, Emlyn’s core focus is to enhance the company’s global luxury wellness offerings. Emlyn brings over 25 years of international experience in luxury hotels, wellness, spa, and fitness to his role.
He joined Accor over 3 years ago from Resense Spas, where he held the position of Global Design Director and MD Asia, in which he managed the corporate strategies and well-being concepts along with design services. Prior to that, Emlyn was the Wellness Director at GOCO Hospitality, where he oversaw global wellness consulting, and has held senior positions at Six Senses Resorts where he was the Regional Director for Europe and later the Operations Director for Asia. Previous to that as European Director for Luxury Health Club operator Holmes Place.
ABOUT THIS EPISODE
Well-being in under 10,000 steps
“80% of our guests seek daily to improve their health and wellbeing.”
Emlyn Brown is the global vice president for Well-Being at Accor, and is responsible for launching the Health to Wealth programme – including this podcast series. Emlyn has vast experience in the hospitality sector, running health clubs and spa operations across Europe, Asia and the Middle East. In his current role, he’s responsible for integrating well-being throughout customer journeys in all Accor brands and making wellness rise to the top of the company’s agenda.
In this episode of Health To Wealth, Emlyn explains why Accor decided to commission the podcast series and how it is intended to help democratise the notion of wellness, and take it from an exclusive aspiration to one that everyone can engage with. He reflects on the holistic nature of wellness, touching the planet, society and the individual, and the interconnectedness of all the different dimensions of wellbeing, from technology to health, fitness and nutrition. Emlyn picks out some of his favourite moments from the series, and some of the key learnings, such as the importance of moving to a preventative health culture, the value that can be generated through measuring well-being, and the imperative for organisations of every kind to cater for well-being among employees and other stakeholders – especially with younger generations. And lastly, he talks about the power of well-being to transform – whether that be at an individual or company level.